Another episode of Opinionated SEO Opinions is here, where the Gray Dot Company team discusses the day-to-day life of an enterprise in-house SEO with all its transparency with Paige Ford (https://twitter.com/pgfrd) of Netflix (https://twitter.com/netflix).

This episode covers multiple angles of SEO & content strategy from communication with stakeholders to prioritization, the involvement and co-operation of other teams in SEO processes to top tips for in-house enterprise SEOs and using SEO as a research tool to help other teams in the organizations. We also mentioned The Pace Layers of SEO (https://newsletter.seomba.com/p/pace-layers-of-seo) by Tom Critchlow (https://twitter.com/tomcritchlow) on defining SEO success and how providing SEO value for in-house SEO teams as SEO agencies may vary from one project to another.

With tons of insight, it’s going to be a fun ride, so buckle up everyone!

1:24 What does the day-to-day life of an enterprise in-house SEO’s life look like?
3:48 What team are you embedded on? How does being on different teams influence the success of the SEO team?
6:37 What’s the most interesting “SEO Fire” you’ve helped put out?
11:45 How do you prioritize your work? How do you get a budget and buy-in?
15:10 Do you have any tips for context switching when talking to different teams?
17:38 How do you tailor your communication around SEO concepts when talking to different stakeholders (e.g. engineering, product, and marketing?)
21:21 What kinds of projects are you exploring with your data science team that can overlap with SEO?
21:41 Does your role involve internal search optimization and strategy?
23:22 What team should SEO be embedded on to maximize success?
26:58 How can enterprise SEO teams work successfully with SEO agencies?
34:20 What tips do you have for In-house Enterprise SEOs?
35:47 How do you gain allies across the organization? Does bribing engineering teams actually work?

If you have more #SEOquestions, send them our way at https://thegray.company/ask-seo-questions

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You can also find us with the following twitter handles, and reach out to further discuss what we covered!
Tory Gray (https://twitter.com/torylynne )
Sam Torres (https://twitter.com/samtorresatl )
Begum Kaya (https://twitter.com/begumkayaseo )

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